WhatsApp Lead Campaign for Wijesekara Holdings

When Wijesekara Holdings approached me, their main goal was to generate consistent leads for their electronics products through digital marketing. They had a limited budget and wanted to test the potential of WhatsApp campaigns to directly drive sales.

The Strategy

I designed a focused Meta (Facebook & Instagram) ad campaign targeting audiences interested in home and electronic appliances. The campaign was optimized for WhatsApp messages, using strong creatives, audience segmentation, and message automation to increase conversions efficiently.

The Results

• 300+ qualified WhatsApp leads generated

• 40–45% lead-to-sale conversion rate

• 25+ daily WhatsApp inquiries consistently

• Steady increase in reach and impressions on their social media pages

• Client expanded ad budget after seeing strong performance

What’s Happening Now

The campaign continues to perform successfully with stable daily engagement. Product inquiries for all electronics categories are increasing, and the brand is now seeing a noticeable uplift in both sales and online visibility. The ongoing strategy focuses on scaling the campaign further while maintaining a healthy ROI.